Skills of the Modern Creative Leader
Feb 
13th
, 
10:30pm 
EST

Register Now

7:00 PM

Session Name

Room Name
This session is going inspire you to be great!
Register

Bullet Point Copy

Sebastian Poindexter

Sr. Technology Consultant

OPENFORM

+
Text goes here
X

04

Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
Text goes here
X

12:00-1:00 PM

Main Event

Special guest presenters

Bullet Point Copy

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

05

List item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Logo
Skills of the Modern Creative Leader
January
 
1
, 
2026
5:30pm
–
6:30pm 
PST
REGISTER NOW
Text goes here
X
Logo
Skills of the Modern Creative Leader

Relax and relive the moment.

WATCH NOW
Text goes here
X

What was covered

The traditional boundaries of the creative executive role are rapidly dissolving as businesses and technologies evolve. Today creative leaders face an exhausting influx of complex responsibilities ranging from complex tool procurement to figuring out how to manage agentic workers. Elevating an authentic brand story remains important, but not enough to guarantee corporate relevance.

 

As the daunting list of expectations continues to grow, identifying the most critical capabilities becomes a matter of professional survival. Which skills must modern creative leaders prioritize to thrive? Let's discuss!

 

In this session, we’ll explore:
• The non-traditional capabilities required for modern creative leadership
• How to acquire new business competencies without compromising exceptional creative output
• Ways to use emerging leadership skills to strengthen internal marketing partnerships

 

Bring your thoughts, ideas and questions for a facilitated, interactive discussion with senior creative leaders at high profile brands. 


Can't make this one? We've got lots of options! Check out other roundtables, and here's an overview of our community.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

CREATIVE Leader Virtual Roundtable

The traditional boundaries of the creative executive role are rapidly dissolving as businesses and technologies evolve. Today creative leaders face an exhausting influx of complex responsibilities ranging from complex tool procurement to figuring out how to manage agentic workers. Elevating an authentic brand story remains important, but not enough to guarantee corporate relevance.

 

As the daunting list of expectations continues to grow, identifying the most critical capabilities becomes a matter of professional survival. Which skills must modern creative leaders prioritize to thrive? Let's discuss!

 

In this session, we’ll explore:
• The non-traditional capabilities required for modern creative leadership
• How to acquire new business competencies without compromising exceptional creative output
• Ways to use emerging leadership skills to strengthen internal marketing partnerships

 

Bring your thoughts, ideas and questions for a facilitated, interactive discussion with senior creative leaders at high profile brands. 


Can't make this one? We've got lots of options! Check out other roundtables, and here's an overview of our community.

What to Expect:

Participate in an moderated discussion with up to 12 senior creative leaders 

Learn and share top priorities to be sure you're prepared for an exciting and productive year

Connect with other smart, kind leaders to build your professional network

What InsideOut Leaders are Exploring

01

From AI Burnout to Breakthrough

AI burnout is real. Learn how leaders can reset expectations, prioritize well-being, and help teams thrive in the age of AI.

02

Listen to All Our Content!

Too busy to read? Hear what we're learning on InsideOut: Design Leadership Insights. Now available anytime, anywhere.

03

Beyond the AI Hype to Value

How creative leaders can position their teams as essential AI partners in driving future business success and growth.

04

Charting a Human-First Future

Beyond efficiency, AI's true value lies in empowering human creativity to solve better problems, not just more of them.

Curious about our InsideOut Community?

Enhance your user experience and build brand equity with your design vernacular.

Your Host

Susie hall

President, Community & Customer Engagement

 

AQUENT 

Your CO-Host

KATE GOTTFRIED

VP, Community & Customer Engagement

 

AQUENT 

Your Hosts

Lucy Hernandez

Chief Creative Office

OPENFORM

+
Text goes here
X

Leo Di Salvo

Sr. Technology Consultant

OPENFORM

+
Text goes here
X

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
Text goes here
X

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
Text goes here
X

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
Text goes here
X

Benefits

See you online.

Copyright © 2020

Home
Text goes here
X
About
Text goes here
X
Resources
Text goes here
X

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
Share with Friends
Facebook
Twitter
LinkedIn
Link
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo

RSVP

Google Icon
Google
Outlook Icon
Outlook
Apple Icon
Apple
Yahoo Icon
Yahoo